GM Marketing and Tilda celebrate 20 year partnership and landmark year for Tilda continues with the launch of its ‘Masterbrand’ campaign
Belfast based company, GM Marketing, is celebrating a landmark 20 years of exclusively distributing Tilda products on the island of Ireland.
Distribution partnerships that span two decades are a testament to hard work and collaborative thinking, explained Ruth Jenkinson, Principal Controller, GM Marketing.
Ruth said: “Since 2004 we have been bringing Tilda products to stores and households across Ireland and the relationship today is as strong as it has ever been. We’re passionate about working with brands that share our values and Tilda is a great example. Their new Masterbrand campaign beautifully reflects their place in the homes and hearts of people and we’re proud to be their partners in Ireland.”
“Last year, Tilda sold a ready to heat pouch of rice every 34 seconds in Ireland, we distributed 658 tons of rice products to stores across the island and we are on course to increase that number in 2024. The people of Ireland love Tilda Rice – 124,000 1KG bags were sold via Dunnes Stores, SuperValu and Centra stores alone in 2023”, commented Ruth.
Tilda’s Masterbrand campaign celebrates how their versatile range of products helps to elevate the plates of mealtimes.
Ruth said: “The focus of the campaign was to highlight the quality and versatility of Tilda products. It’s important that people know they can cook with confidence when they choose Tilda. This in turn puts a spotlight on the brand’s vast array of rice products which GM Marketing is proud to bring to countless homes across the country.”
As Tilda continues to innovate and adapt to evolving consumer preferences, their Masterbrand campaign reaffirms its commitment to delivering exceptional quality and taste.
Anna Beheshti, Head of Marketing at Tilda, said: “Our latest Masterbrand campaign celebrates the rich tapestry of mealtime experiences across Ireland. We want to emphasise that no matter who you are or how you enjoy your meals, Tilda is here to elevate your plate.
“GM Marketing was appointed as the exclusive distributor of Tilda Rice products across the island of Ireland in 2003. We’re so happy to be celebrating two decades of success with the team this year.”
You can watch Tilda’s new Masterbrand ad here – https://youtu.be/oaM4RLxVXUU. Visit https://gmmarketing.co.uk/ for more information on Tilda.
TILDA PRODUCTS
We have a wide range of products available to choose from and available across the country. Take a look at what we have to offer and embrace life in all its flavours
ABOUT TILDA
Whether you are making a curry in a hurry or simple rice salad, we never compromise on purity, taste, quality or nutrition, so with Tilda you know you are in good hands. We often hear that our customers grew up eating Tilda and while we are well known for our Basmati rice, over our 50 year journey, we have become the experts in a wider variety of grains. We are always pushing ourselves to find the best possible way to deliver the best quality product to your table and be your guide through the world of rice and food.
TILDA AMBITION
We pour energy into producing the finest quality rice products and ethical sourcing sits at the heart of all we do. Our ambition is to be one of the most socially and environmentally responsible rice producers in the world. To this end, we evaluate our impacts on people and the planet. We listen to our stakeholders and help small-holder farmers and charitable causes. We’re committed to playing a leading role in safe guarding the long term sustainability of Basmati rice farming. We recognise that all our activities have an impact on the environment, and we look carefully at each step to limit that impact to make our footprint smaller. Through our business we seek to achieve positive benefits for all.
ABOUT GM
Back in 2000 our founder Gerard McAdorey turned an entrepreneurial dream into a reality when he launched GM with the goal of offering brands much more than just a grocery distribution partner.
ADAPTING WITH EASE
Fast forward to today, 24 years later and we’re still rocking the grocery scene with our finger on the pulse, adapting with ease to an ever-changing market with a team that just keeps growing.
From experienced sales and field coverage to best-in-class marketing, supply chain and finance, we’ve got it covered, but we’re not your run-of-the mill distributor—nah, we’re more like your brand’s wingman, we’re here to hype your brand and make your presence known in the UK and Ireland.
