SURVEY REVEALS TOP THINGS THAT MAKE PEOPLE GO ‘AAAAAAAAAAH, SUMMER IS HERE’ – JOSE CUERVO

Jose Cuervo

The official start of summer may be a month away, but recent bursts of good weather have put people in Northern Ireland in a summer state of mind, according to the results of a new poll.

Ireland’s number one tequila brand, Jose Cuervo, set out to discover Ireland’s top highlights – the things that make you think ‘aahhh, summer is here’.

Ditching the traditional evening meal, and opting for lighter food choices topped the multiple choice poll, with 57% of people saying ‘picnics, tacos and picky bit dinners’ signalled the start of summer.

Lighter clothing came a close second, with 51% of respondents saying you know Irish summer has officially arrived when it’s ‘no coat weather.’

Summer sips closely followed with ‘Rooftop bar views’ (47%) and ‘Cocktail Hour with Friends’ (44%) ranking third and fourth, whilst ‘Beach Days’ claimed fifth place with 40% of the vote.

The poll results are released by Jose Cuervo today on World Paloma Day today (May 22), which celebrates the trending summer cocktail, the Paloma – a refreshing mix of tequila, lime juice and grapefruit soda. 

The pretty pink drinks will be seen on cocktail menus throughout Ireland this week, and throughout the summer as the refreshing long drink is poised to knock the G&T off the top spot for summer refreshment.

Sarah Harvey, brand manager for in Ireland said: “It’s been really interesting to hear the things that signal the start of summer for different people.

“It was no surprise that the top five summer highlights included picnicking, visiting our local beaches and spending time in one of the many amazing beer gardens and roof top terraces we have across Ireland, soaking up the sun and enjoying a refreshing cocktail, with friends.

The longer days, lighter nights, and warmer climes certainly lift everyone’s mood and make us all more inclined to get outside and socialise. And, as we look towards these occasions, the Paloma is poised to become another summer favourite. Simply made at home, or enjoyed in your favourite cocktail bar, the Paloma is a refreshing citrus infused long drink. Hugely popular in its native Mexico, it’s beautiful paired with the vibrant flavours of Mexican cuisine, or indeed with seafood, charcuterie, or Asian dishes.”

For further information, and to find out more, connect with Instagram @JoseCuervoIRL and Facebook @Jose Cuervo Ireland.

Cuervo Paloma Recipe

Mixing the perfect Paloma is easy.

Jose Cuervo

You’ll need:

50ml Especial Silver Tequila

5ml lime juice

Grapefruit soda to top up

Garnish: grapefruit, salt

How to make it:

Add ice, then pour in tequila and lime juice.

Top up with grapefruit soda and enjoy!


About Proximo:

PROXIMO is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands include the world’s largest selling tequila, Jose Cuervo®, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey, Boodles® British Gin and The Sexton® Single Malt Irish Whiskey. www.proximospirits.com

About Jose Cuervo®:

Is the number one selling tequila in the UK and globally (IWSR 2020. The Jose Cuervo portfolio of products includes Especial®, the world’s best-selling tequila, Tradicional®, Reserva de la Familia® and Margarita Mix®. Cuervo has been producing tequila at La Rojeña distillery, the oldest active distillery in Latin America, for more than 200 years.


WORLD PALOMA DAY | MAY 22

On May 22nd, World Paloma Day recognizes the national drink of Mexico. This refreshing cocktail made with tequila and grapefruit soda is definitely worth celebrating!

#WorldPalomaDay

The growing reputation of the Paloma in the United States may be related to its sparkling personality. The vibrant flavor and bright citrus notes combined with a light, energetic flare makes the Paloma a celebration drink.

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