Iconic brand Denny is inviting Northern Ireland consumers to ‘elevate your lunch’ as it launches across the island of Ireland, Denny Taste Masters, a new range of premium sliced cooked meats.
The new range from Northern Ireland’s second most chosen food brand* – has five delicious flavours including Oven Baked, Hand Crumbed, Chipotle Glazed, Flame Grilled and Honey Roasted, all slow cooked to deliver superb flavours and succulence in every bite.
Consumers will get a chance to sample the Taste Masters range for themselves as they will be among exhibitors at the Balmoral Show, placing the new range centre stage in the Food NI Pavilion.
Shauna Moran, Senior Brand Manager, said:
“For more than 200 years, Denny has enjoyed a place in the hearts and homes of consumers, with countless generations choosing our range that includes sliced cooked meats, sausages, rashers, pudding, and meat free.
“We are delighted to now inspire consumers to elevate their lunch with Denny Taste Masters, our new range of delicious, premium sliced cooked meats.
“The range is the perfect option at lunch, whether you choose to enjoy it in a panini, toastie or wrap, this premium product will certainly elevate your lunch!”
Taste Masters’ launch in Northern Ireland features a high-profile media campaign across TV, digital channels and out of home locations.
Denny will be exhibiting Taste Masters at the Balmoral Show, running from 15th – 18th May, providing delicious samples at its stand in the NI Food Pavilion.
Popular Northern Ireland food and travel writer Marty O’Neill will be on hand throughout the show to demonstrate how to ‘elevate your lunch’.
Founded in 1820, the brand recognised for its commitment to quality and taste, and has been serving the Northern Ireland market for over 200 years.
Owned by Pilgrim’s Europe, the company has production and sales facilities across the Island of Ireland including production facilities in Enniskillen, Dungannon, Ballymena and Moy Park Headquarters in Craigavon.
The biggest private employer in Northern Ireland, Pilgrim’s Europe supplies retail outlets throughout Northern Ireland providing consumers with well-loved brands.
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ABOUT HENRY DENNY
Henry was born in Co.Waterford in 1789. His dad Abraham was a shoemaker that we believe spent time on farms when selecting his suppliers for Hyde.
It must have been the smell of bacon that caught Henry because he became a real innovator in the bacon trade developing new methods of producing the ham we know and love today.
1820
Henry started out on his own in 1820 and by then there were eighteen bacon factories in and around Waterford. Henry had three sons and when he passed away in 1870 his eldest son Abraham took over the business in Ireland and his two younger brothers Thomas and Edward moved to London where they acted as agents for the parent company in Waterford.
1829
Henry’s son Abraham died in 1892 and he passed down the business to his son Charles E. Denny. Charles shared the same forward thinking as his grandfather Henry, and so he took further strides in developing the Denny methods.
At the turn of the century competition from many Countries, particularly Denmark, was steadily increasing but Irish bacon was still the market leader.
1894
Henry’s other son, Edward Denny, formed an association in Hamburg with J.D. Koopman who was shipping bacon. J.D bought a bacon factory in Jutland and built one in Silkeborg. Dennys were involved in the business from the start sharing their unrivalled knowledge, expertise, and production techniques before buying the business in 1894.
1921
Henry Dennys & Sons started to make their mark in Northern Ireland in 1921. They once again shared their expertise with the Pigs Marketing Board of Northern Ireland and set up the first Wiltshire Bacon factory in the province.
1933
A defining moment in Dennys history arrived in 1933 at an International Food Fair in Manchester, when Denny was awarded a gold medal for making the finest sausages, which is now in the Waterford Museum of Treasures. This gave birth to the Denny Gold Medal Sausage that we know and love today.
1970
By 1970 Henry Denny and Sons had built up quite a range of products.
2015
Henry Denny launches Fire & Smoke inspired by the BBQ Pitmasters of the Deep South.
TODAY
Today we’re over 200 years old and while looks might change, great taste doesn’t. Our everyday reliable are still a firm favourite in fridges all around Ireland.
