NI families could win a web-slinging adventure to Spider-Man’s hometown
Spider-Man: Brand New Day is swinging into stores across Northern Ireland this summer as Irwin’s Bakery launches an amazing new on-pack promotion giving families the chance to win a once-in-a-lifetime trip to New York.
The promotion, in partnership with Sony Pictures, celebrates the release of the highly anticipated new movie Spider-Man: Brand New Day and will appear on promotional 4-pack and 8-pack Irwin’s Original Muffins.
One lucky family will win a short break to New York for two adults and two children under 16, including return flights, airport transfers in New York, three nights’ 4-star hotel accommodation, a private outdoor parkour class and dinner at a rooftop restaurant.
To enter, shoppers simply need to pick up a promotional pack of Irwin’s Muffins and visit www.winwithirwins.com, entering the batch code from the front of pack. Entrants should retain their receipt as proof of purchase. The promotion runs until 30 September 2026.
Michael Murphy, CEO, said: “Spider-Man is one of the world’s most loved superheroes, so we are incredibly excited to team up with Sony Pictures on this major promotion.
“The Muffins are a firm favourite with families across Northern Ireland and this campaign gives shoppers another brilliant reason to pick up a promotional pack this summer.
“The chance to win a family trip to New York is a fantastic prize, especially with the added Spider-Man connection through the private parkour class and rooftop dining experience. We think families are going to love it.”
The Spider-Man: Brand New Day promotion is part of a busy summer for Irwin’s Bakery, with the launch of a new Fibre+ bread range in White and Wholemeal, as well as new 5-Pack Individually Wrapped Pancakes.
Spider-Man: Brand New Day is released exclusively in cinemas on 29 July.
For full terms and conditions and to enter, visit www.winwithirwins.com.
