ONLY IN M&S FOOD – THE BIG DADDY BAR JUST GOT A BIG… VIRAL… MAKEOVER…
- AVAILABLE IN STORE NOW! M&S Food launch BIG DADDY 2.0 Pistachio… the Dubai Chocolate bar but LEVELLED UP! 😲
- With QUEUES forming outside stores ahead of opening, customers are flocking to M&S to get their hands on the hottest product in town!
- Developed over 9 months to ensure complete recipe perfection AND using ALL the layers you love about the OG Big Daddy, we can assure you it’s worth the wait!
- With pistachio mentions on social media increasing by 80% in the confectionery category compared to last year*, it’s an official pistachio-MOVEMENT that is not going anywhere!
- And if you are feeling pistach-inspired, check out our ultimate pistachio recipes on our website!
THE BEST THINGS COME TO THOSE WHO WAIT…
And WOW is this worth the wait… let us take you back to last summer, when the Mark & Spencer OG Big Daddy was hailed the UK version of the VIRAL Dubai Chocolate (you couldn’t have missed it 😉)… and now, yes… TODAY… we are thrilled to introduce to you…
THE. BIG. DADDY. PISTACHIO! 😲
The chunky chocolate bar of DREAMS!! After 9 months of our experts carefully creating the PERFECT recipe, we have taken ALL the layers that you LOVE about the OG, including M&S’s thick, signature creamy milk chocolate and gooey sweet and salty caramel, marrying them with a light and crunchy, subtly sweet fine biscuit crumb and the ULTIMATE chunky, nutty pistachio layer made with real roasted pistachios, pistachio crème and white chocolate! 😍
With ‘Dubai Chocolate’ being the number one trending hashtag for food and drink in the UK on TikTok** AND ‘pistachio’ mentions on social media increasing by 80% in the confectionery category compared to last year*, it comes as no surprise that this pistachio TAKEOVER has made its way into our Foodhalls! FIRST we gave you the Pistachio Latte, THEN came the Pistachio Crème… and NOW it’s time for the nutty sister to the iconic OG Big Daddy…
The Big Daddy Pistachio Bar is HERE! 🤩
The Big Daddy Pistachio
£8.50, 280g
The ultimate chunky chocolate bar with gooey sea salted caramel, a sweet biscuit crumb and a thick layer of rich and nutty pistachio crème, roasted pistachio pieces and white chocolate – the perfect indulgent treat for those sweet n salty cravings.
In store now
Prices may vary in selected stores
* Pistachio mentions on social media increased by 80% year on year based on Tastewise data report
** Dubai Chocolate number one trending hashtag for food and drink in UK according to TikTok Creative Centre
M&S Food link here
