YAZOO, the UK’s number one traditional flavoured milk brand1, is inviting Northern Ireland students to ‘shake up the mundane’ and inject moments of fun into everyday life.
YAZOO, and its official distribution partner, GM Marketing, have made plans to visit Queen’s University Belfast Freshers Fair on September 19th and CastleCourt’s student event on September 26th.
“We’re is on a mission to refresh freshers across Northern Ireland this September”, explained Kaitlyn Martin, Marketing Manager, GM Marketing. “We have lots of ways for students to take a break from their busy schedules and inject some excitement into their day. Our team will bring lots of fun as well as offering chances to play games and taste the delicious YAZOO drinks. We will have our tasty strawberry, banana and chocolate flavours at the events for everyone to enjoy.”
The team will invite students to spin a wheel for prizes as well as offering a cashback incentive.
Kaitlyn continued: “The ‘Spin The Wheel’ game will give players the chance to win some cool merchandise plus there will be a digital voucher that includes a cash back on the next purchase of 400ml – we know students like a good money-saving deal.”
YAZOO currently has a 31.1% share of the flavoured milk market, with a brand value of £80.8m2 and market penetration of 12.3%3.
Alexandra Heal, Brand Manager, said: “We are so excited to be visiting universities and student events across Ireland this September. Our aim is to bring some much-needed entertainment to students and to remind them how important it is to take time out to relax and refresh with a cool drink of YAZOO.
“As well as giving away lots of prizes and cash back on your next purchase, we are working with influencer and Socially Awkward podcast host, Brandon Caulfield to bring even more fun to our activity.
“We know that YAZOO is a popular drink in Northern Ireland and we hope to introduce our incredible range to even more people and find some new fans. Make sure you say hello to the team and get your hands on some chocolate, banana and strawberry on us.”
Parkour expert and Britain’s Got Talent contestant, George McGowan, was enlisted to help shake up the mundane as he performed tricks for students to help launch the campaign.
“YAZOO is one of my go-to milk drinks”, said George. “It keeps me refreshed throughout the day and I find it really hits the spot when I take a break from doing all of the high-octane, action-packed tricks.”
George, who performs stunts for various global TV shows, continued: “It was a pleasure working with YAZOO to help brighten up the day for NI students, it’s important to prioritise fun amongst all of the hard work.” Visit www.yazoo.co.uk to find out more about the UKs number one traditional flavoured milk brand1. For more information on GM Marketing visit www.gmmarketing.co.uk or call +44 (0)28 9026 7080
About FrieslandCampina
With an annual turnover of £11.2bn, FrieslandCampina is one of the world’s largest dairy cooperatives, wholly owned by over 15,000-member farmers across the Netherlands, Germany, and Belgium. FrieslandCampina has offices in 32 countries and employs over 21,000 people worldwide. In the UK, FrieslandCampina is best-known for the UK’s #1 Flavoured Milk brand, but also the UK’s Fastest Growing Premium Milk Drink, Chocomel, and our offering for the RTD Coffee Category, Barista.
